Filmmaking itself is a bit of a game. Directors, actors, screenwriters, and editors play it with their audiences all the time. You use diversionary tactics, you pluck at heartstrings, you appeal to the emotion, the intellect, and the libido of your audience. When the movie is complete, the studio marketing department plays the game, as well. The object of the game is to get butts in theater seats. On a slightly more high-flown level, the object is to engage, stimulate, and please your audience to the extent that they feel gratified by the experience — and tell their friends about the little game you’re playing so that they can buy tickets, too. And the filmmakers find out whether they’ve won when the box office receipts start coming in.
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