One of my favorite things about the Manhattan screening rooms where press screenings typically take place is the pitch darkness you fall into before every show. The room dips to an even black — and the best ones are designed thoughtfully enough that you won’t even be distracted by a red “Exit” sign during the show. Also the sound is excellent. Reference-level dynamics might not be everybody’s cup of tea, but there’s a tightness and immediacy to the mix that you just don’t get in a larger room, even when that room is properly tuned up for audio.
Sadly, your average multiplex does not boast particularly good sound — nor even a particularly dark room. I grew up in Colorado, and when I moved to New York in 1994 I noticed a definite uptick in presentation quality in Manhattan theaters, where theater management is likely to be hassled by filmmakers themselves if the specs are out of whack. Of course, New York theaters have their peculiarities, too — unidentifiable odors, radically uncomfortable seats and/or angles of sight, sudden explosions of indecipherable verbalese from the octogenarian gentleman in the back row, and the intermittent but unmistakable rumble of subway cars running underneath the floor.